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Real Estate in the Age Of Social Media

February 13, 2015 - Updated: February 13, 2015

Real Estate in the Age Of Social Media


“It is not the strongest that survive, nor the smartest, but the ones most adaptable to change” – Charles Darwin


Have you been searching for the secret to staying current in the real estate market? At Forest Hill we have a simple answer — it’s time to go online! As potential buyers are now searching for agents and homes online, realtors are under increasing pressure to create and develop an online presence. But if you aren’t tech savvy and this seems like a daunting undertaking let Forest Hill advertise for you, we’re here to help!

Get Online. Period.

The first step to establishing an online presence is to list the real estate on different websites. When looking to list a piece of real estate, you will find there are many different options. The key is to list it in as many places as possible to yield the highest number of views.


At Forest Hill we stress that posting a listing online is simply not enough. When shopping online for real estate one of the biggest attractions for a potential buyer is images. The average listing should have at least 15 to 20 images of the interior and exterior of the home, including images of the kitchen, bathrooms, bedrooms and any other living space.


We also find it helpful to provide a good description of the neighborhood. If you are looking to attract as many buyers as possible, the online listing should paint the neighborhood with the utmost positivity. Listing the amenities, including proximity to public transportation, quality of schools in the area and other features that would attract a buyer is an absolute must!


Taking an Established Online Presence and Making it Count!

If you are already online and adequate feedback has not been realized from your online marketing channels, it is not because of the ineffectiveness of those channels. The reality is that simply posting your information and listings online will not attract prospects. Forest Hill’s Social Networking team understands that websites and other online channels require explicit strategies and reasonable investment in order to become effective for successful marketing. Aside from the information we post online, your posts are re-blogged by us on a regular basis to ensure that your online presence is constantly promoted.

Go Mobile

Because of the continued rise of website visitors using mobile devices, the need for mobile-friendly sites becomes important. This is why responsive web design is a must for your real estate business. What is responsive web design? It is simply a design that is fluid— meaning the layout will adapt based on the device that is being used for viewing.  Studies and statistics show that sites with a responsive web design have higher conversion rates and increased sales. And of course, your potential clients will love the fact that they can visit your website from anywhere with any device!


Use Multiple Social Networks

Image is everything online and our sites fulfill all the requirements to build an online brand that will set you apart from the crowd. Forest Hill sets up profiles for you on different social media websites in order to make you highly visible in the online world. The following are our golden rules for posting content on social media:  

1. Be consistent and clear —Use a continuous appearance with the same photo, colors and username

2. Create a personal bio for each agent and their listings with all relevant keywords

3. Always remember your goals and audiences whenever publishing content on multiple social networking sites.


Online and Mobile Applications:

Creating all this online content is no good unless the website is designed so that it can be easily found by search engines such as Google. Our social media platforms are linked on Forest Hill’s websites making it as easy as ever to find Forest Hills presence online. Remember 90% of homebuyers conduct research online. We make sure they can find you!

So if you’re searching for the secret to a good real estate business with the use of online marketing to rev up your business, look no further than Forest Hill’s social networking team —we do all the work for you!

Tagged with: social media technology
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